FOR SALE: 20 USD

Andriy Prokopchuk

Chief Marketing Officer, IncoreSoft LLC

PRO

Status

Open to work

Experience

6 years

Location

Ukraine

Niche

Software Development, EdTech

About me

Operations | Product | Marketing

General contacts 

andreprokopchu@gmail.com

Business email

+380999454232

Phone number

Telegram

Social links
Languages
English

Pre-intermediate

Ukrainian

Native

Russian

Advanced

Skills & Tools

Marketing Analytics
Project Management
Operations Management
Product Strategy
Strategic Marketing
New products launch
Presentation Skills
Jira
Scrum
Kanban
Customer Interview
Business Analysis
MS office
Budgeting
Operations
Business Administration

Profile

Hi, I’m Andriy Prokopchuk! 👋 I create a new innovative solution for the job search, that helps in the development of your career from start to success.

With a decade of expertise in EdTech, IT and Startup environments, I recently led LiftUA – the career enhancement platform. This initiative has built a community of job seekers who have successfully transitioned from being overlooked to being employed.

Top performing candidates joined LiftUA, to make astounding career leaps. I used the learnings to identify, why top performing talent get rejected by job matching algorithms and why hiring managers struggle to identify qualified candidates.

Key Skills

  • Development and optimization of operational processes
  • Effective management of teams and projects
  • Strategic planning and analysis
  • Financial planning and budget management
  • Innovation implementation and product improvement
  • High adaptability and complex problem-solving
  • Experience

Chief Marketing Officer, IncoreSoft LLC (Software development based on neural networks) Kyiv, Ukraine | December 2023 – Present

Key Responsibilities:

  • Developing and implementing marketing strategies that align with IncoreSoft’s vision and market needs.
  • Planning and managing the marketing budget, optimizing expenses to achieve business goals and KPIs.
  • Analyzing the effectiveness of marketing and product, optimizing activities based on ROI, and presenting results to stakeholders.
  • Enhancing brand recognition through targeted marketing campaigns using digital channels.
  • Collaborating with sales and customer service departments to ensure product offerings meet market needs and customer expectations.

Achievements:

  • Built a highly effective team of 12 employees, implementing innovative solutions to enhance product visibility.
  • Established long-term partnership relations with leading companies in the Video Analytics sector, increasing presence in Latin America.
  • Implemented new technological solutions for automating marketing processes with Zoho Marketing Plus.
  • Developed and implemented a KPI system to assess employee performance.

Head of STEP IT Academy Online Kyiv, Ukraine | April 2022 – October 2023

Key Responsibilities:

  • Leading strategic planning and implementation of the academy’s online education expansion, including market research and curriculum development.
  • Collaborating with industry experts and partners to integrate real projects and case studies into the curriculum.
  • Creating partnership programs with IT companies to provide students with practical experience.
  • Developing and managing the budget of the online branch, ensuring optimal resource allocation.

Achievements:

  • Successfully increased the number of branch students by 40% within the first six months, significantly impacting revenue growth.
  • Increased student engagement by 25% through the introduction of a gamification system in the learning process.
  • Achieved 95% positive feedback in student surveys, underscoring the effectiveness of implemented models.
  • Developed and implemented a comprehensive student loyalty program, reducing dropout rates by 25%.

Education

Kramatorsk Institute of Economics and Humanities

Master’s degree | Management and governance of business Year obtained – 2013

Additional Information:

  • Profound understanding and experience in using modern technologies to optimize business processes.
  • Proficient in project management tools (Jira, Trello, Asana) and communication platforms (Slack, Microsoft Teams).
  • Deep knowledge of project management and Agile methodologies, including Scrum and Kanban.
  • Active participant in professional conferences and workshops on product and operations management.
  • Languages: Ukrainian – native; English – intermediate; Russian – fluent.