Profile

Hi, I’m Andriy Prokopchuk! 👋 I create a new innovative solution for the job search, that helps in the development of your career from start to success.

With a decade of expertise in EdTech, IT and Startup environments, I recently led LiftUA – the career enhancement platform. This initiative has built a community of job seekers who have successfully transitioned from being overlooked to being employed.

Top performing candidates joined LiftUA, to make astounding career leaps. I used the learnings to identify, why top performing talent get rejected by job matching algorithms and why hiring managers struggle to identify qualified candidates.

Key Skills

• Development and optimization of operational processes
• Effective management of teams and projects
• Strategic planning and analysis
• Financial planning and budget management
• Innovation implementation and product improvement
• High adaptability and complex problem-solving
• Experience

Chief Marketing Officer, IncoreSoft LLC (Software development based on neural networks) Kyiv, Ukraine | December 2023 – Present

Key Responsibilities:

• Developing and implementing marketing strategies that align with IncoreSoft’s vision and market needs.
• Planning and managing the marketing budget, optimizing expenses to achieve business goals and KPIs.
• Analyzing the effectiveness of marketing and product, optimizing activities based on ROI, and presenting results to stakeholders.
• Enhancing brand recognition through targeted marketing campaigns using digital channels.
• Collaborating with sales and customer service departments to ensure product offerings meet market needs and customer expectations.

Achievements:

• Built a highly effective team of 12 employees, implementing innovative solutions to enhance product visibility.
• Established long-term partnership relations with leading companies in the Video Analytics sector, increasing presence in Latin America.
• Implemented new technological solutions for automating marketing processes with Zoho Marketing Plus.
• Developed and implemented a KPI system to assess employee performance.

Head of STEP IT Academy Online Kyiv, Ukraine | April 2022 – October 2023

Key Responsibilities:

• Leading strategic planning and implementation of the academy’s online education expansion, including market research and curriculum development.
• Collaborating with industry experts and partners to integrate real projects and case studies into the curriculum.
• Creating partnership programs with IT companies to provide students with practical experience.
• Developing and managing the budget of the online branch, ensuring optimal resource allocation.

Achievements:

• Successfully increased the number of branch students by 40% within the first six months, significantly impacting revenue growth.
• Increased student engagement by 25% through the introduction of a gamification system in the learning process.
• Achieved 95% positive feedback in student surveys, underscoring the effectiveness of implemented models.
• Developed and implemented a comprehensive student loyalty program, reducing dropout rates by 25%.

Education

Kramatorsk Institute of Economics and Humanities

Master’s degree | Management and governance of business Year obtained – 2013

Additional Information:

• Profound understanding and experience in using modern technologies to optimize business processes.
• Proficient in project management tools (Jira, Trello, Asana) and communication platforms (Slack, Microsoft Teams).
• Deep knowledge of project management and Agile methodologies, including Scrum and Kanban.
• Active participant in professional conferences and workshops on product and operations management.
• Languages: Ukrainian – native; English – intermediate; Russian – fluent.